Turn Canada’s home improvement shoppers into measurable sales growth with RONA MAX Retail Media.
Connect your brand with millions of Canadians who are planning, researching, and completing home improvement projects. RONAMAX brings together the power of the RONA and RONA+ banners, giving you direct access to a highly qualified audience of DIY consumers and construction professionals across Canada.
Average monthly visits to rona.ca
Average return on ad spend (ROAS) for Sponsored Search campaigns
DIY email subscribers
Growth annually of Pro newsletter subscribers
Sponsored Search
Position your products in search results at the exact moment consumers are actively looking for solutions.
Premium Banners
Maximize your product visibility across the highest-traffic placements on rona.ca. A prime positioning to capture shoppers in discovery mode and boost your presence where purchase decisions begin.
DIY and PRO Newsletters
Reach engaged audiences directly through our specialized newsletters for DIYers and professionals.
ONSITE MEDIA
Solutions That Connect And Deliver
Search - Google Shopping
Be present where shoppers actively compare and research products before purchase.
Social Media - Facebook, Instagram & Pinterest
Connect with your DIY and PRO customers where they find inspiration, plan projects, and discover new products.
Programmatic
Reach qualified audiences at scale with display and video across the web, powered by our first-party data.
Digital Flyers - Flipp
Reach shoppers browsing weekly flyers and deals on Flipp before they head to store.
Advanced Retargeting
Re-engage consumers who have shown interest in your products or categories, from click to conversion.
OFFSITE MEDIA
Case Studies
SEASONAL SUCCESS
A full-funnel campaign helped the advertiser own a key seasonal window—building awareness early, staying visible through consideration and converting high-intent shoppers with sponsored search.
Opportunity
In a crowded seasonal category, the advertiser needed to break through early, stay relevant and capture demand of DIY and outdoor shoppers actively planning, browsing or buying for seasonal home improvement projects.
Solution
Onsite media, Meta social and sponsored search worked together to build reach, sharpen relevance and convert shoppers when intent was highest.
Results
$15
ROAS
200
bps
Category
BBQs and Outdoor Cooking
Timing
April 2–September 30, aligned to the advertiser’s peak seasonal demand window.
ONSITE IMPACT
A focused onsite campaign helped an online-only bath vendor compete beyond the aisle—capturing high-intent shoppers early and turning consideration into sales.
Opportunity
As an online-only vendor, the brand needed to earn attention and drive online sales with DIY shoppers actively comparing, planning, and browsing RONA.ca for bath solutions.
Solution
Sponsored products put the brand in front of high-intent shoppers at the moment they were browsing, comparing and ready to act.
Results
$14.5+
ROAS
$1.9M
in sales
Category
Bathroom
Timing
Always on.
Measuring Your Success
Coming in Q4 2026, RONA's Measurement Dashboard provides a single source of truth for media performance, attributed sales, and ROI, enabling faster optimization decisions and greater visibility into the impact of retail media investments.
Harry Casseus
Head of Retail Media
Louis-Philippe Charland
Team Lead, Retail Media Business Relationship
Daniel Ferreira
Team Lead, Retail Media Strategy & Operations
Sacha Duama
Retail Media Campaign Manager
Erik Preissler
Client Partnerships Lead
Ryan Jordan
Head of Sales
Kim Murphy
Director, Retail Media
Pelin Colpan Akkol
Account Management
Meet The Team
Want To Learn More?
